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Pilgrimage, Part IX: Avoiding Catastrophe; Some Bad Advice; and One Unanswerable Question

Note: This was originally published June 6, 2007. We are republishing our series on the 2007 Berkshire annual meeting as we prepare for the 2008 meeting.
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Warren Buffett crooks his arm so he can check his watch one last time.

It is close to three o’clock, more than seven hours since we walked through the main doors into a jam-packed Qwest Center. The arena is now barely half-full. Even the roped-off area on the floor, where directors and their families were seated at the start of the meeting, is almost empty.

In the upper deck, where we have enjoyed the extra space left behind while most others moved closer to the stage, the cement floors beneath the stiff plastic seats are littered with Coke bottles, popcorn bags, and, of course, newspapers.

My trusty, old-fashioned steno notebook—no computers or recording devices are allowed here—is nearly full, stuffed with thirty-three pages of scrawled quotations from the two men still seated on the small stage far below.

There, Charlie Munger sits in his familiar position: arms folded, head bowed. Buffett, after checking his watch a final time, announces the session is finished.

The Berkshire-Hathaway annual shareholders’ meeting is adjourned.

Actually, only the Q&A portion of the meeting is over just now, Buffett tells us. The true business portion of the shareholder’s meeting—in which votes are counted and directors are elected—will start again, after a short break.

In fact, Buffett encourages the crowd to “stick around” for it, because, among other things, that proposed divestiture of Berkshire-Hathaway’s PetroChina holdings—which he earlier told us had been defeated 25-to-1 “even excluding my own vote”—will be debated.

It should be an interesting discussion,” he says, quite earnestly.

But we are not sticking around.

For one thing, while Buffett may be right about the PetroChina debate, the business portions of shareholder meetings are usually very dry and formal affairs—a sort of kabuki without the makeup, involving legal language, calls to order and seconds to nominations.

All that fluff, of course, is required to handle the nuts and bolts of corporate democracy—mainly shareholder votes on such fantastically boring topics as whether or not to reappoint the auditor, as well as board of director elections, which are normally about as suspenseful as a Kennedy race in Massachusetts.

That is not to say shareholder meetings need to feature Warren Buffett and Charlie Munger sharing a small stage for five-plus hours of high-level Q&A in order to be worthwhile.

Quite the opposite.

In fact, shareholder meetings are often highly informative and well worth attending, especially for small companies that escape the attention of Wall Street’s Finest—the analysts who, for the most part, follow companies the way dogs run: in packs.

For starters, the smaller the company, the more interaction a shareholder can have with management before, during and even after the formal shareholder meeting itself.

Also, small companies tend to attract a loyal contingent of long-time investors who, like the Berkshire-Hathaway shareholders making the trek to Omaha year in and year out, faithfully appear to ask questions of their company’s stewards. And they take that opportunity very seriously.

In turn, the senior executives of those companies usually respect their shareholders’ earnestness as highly as Buffett has shown he does. During many such question and answer sessions, in fact, I have heard CEOs call on the shareholders by their first names—as, I imagine Buffett himself used to do, before he became “The Oracle of Omaha,” and the scene began to resemble an Elvis concert.

Finally, you’d be surprised how much worthwhile information a polite question from an aging retiree can elicit from a CEO.

In the weeks after returning from Omaha, for example, I will attend the shareholder meeting of a small New England-based technology company whose CEO will share with those present the kind of details on order backlogs and revenue targets that no CEO would dare speak of in the presence of Wall Street’s Finest.

He will do this not for the sake of hyping his company’s share price, but merely to explain to serious individuals who could be his grandparents how he plans to return their company to profitability.

It isn’t “The Oracle of Omaha” discoursing with pith and merit on the evils of gambling—“a tax on ignorance”—and the secret of long-term investment success—“avoiding catastrophe.”

But it is worthwhile.

Still, we are leaving the Qwest Center once and for all. Aside from the general restlessness that comes after nearly seven hours of serious concentration, and the fact that the PetroChina resolution to be debated at the business session has already lost, we have a more pressing reason.

We want to use what remains of our useful available time today to investigate one of the Berkshire-Hathaway enterprises operating right here in Omaha.

Oddly enough, I have found the last six and one half hours—from the start of the movie to Buffett’s last glimpse at his watch—less informative about the nuts and bolts of Berkshire-Hathaway itself than most annual meetings I’ve attended.

With so much high-level discourse about the state of the world—from the U.S. dollar (“It’s going down”) to the inadequacies of a portfolio theory concept known as ‘beta’ (“Beta is nice and mathematical, but it’s wrong: it is NOT a measure of risk,”)—there has been almost no discussion of the Berkshire-Hathaway businesses themselves.

The names of those businesses have been flashing all day across a bright electronic band ringing the balcony between levels of the Qwest Center arena.

They start with Acme Brick and end in XTRA Corp, and in between are familiar brands such as Benjamin Moore paints, Fruit of the Loom underwear, Dairy Queen, Johns Manville and the Nebraska Furniture Mart, along with many unfamiliar brands.

Familiar or not, we learn almost nothing new about them aside from Buffett’s comment at the start of the meeting, during the brief review of first quarter earnings report, that,

“Most of the non-insurance businesses did fine.”

He does not define “fine,” nor does he give any detail about the impact of the homebuilding downturn on Shaw Industries, Acme Brick and the other residential construction-related businesses within the Berkshire portfolio, except to say they were “hit, and in some cases hit hard” by it.

Then, with absolutely no numbers to back it up, Buffett boasts,

“Compared to other companies in the sector our managers are doing a sensational job.”

Finally, he engages in a bit of crowd-pleasing cheer-leading by concluding his quarterly review with the uplifting message that Berkshire has “the best managers, and the best shareholders, of any company.

The rest of the session has been about the dollar, the stock market versus the bond market, private equity, derivatives, currency speculation, Klamath River dams, Florida insurance regulations, railroad stocks, the virtues of See’s Candies, the intrinsic value of Berkshire-Hathaway stock and precisely what Buffett is looking for in his search for a replacement.

To this last, Buffett says he will be giving billions of dollars to several money managers and watching how they do over a period of time—no gunslingers need apply:

“We will need somebody who basically doesn’t do any dumb things, and occasionally does something [smart].”

While today was a wholly worthwhile and intensive personal immersion in the Buffett philosophy, it is a philosophy I have studied for decades, reading not only his annual shareholder letter, but also the shareholder meetings transcripts as well. Thus I find myself leaving the Qwest Center knowing very little I didn’t already know about Berkshire-Hathaway itself.

I am not suggesting Buffett avoided speaking to the topic: I simply don’t think anybody in the building particularly cared enough to ask.

After all, if you had a chance to ask Warren Buffett a question, you’re probably not going to ask how Fruit of the Loom is going these days. You’re going to ask about something more along the lines of Buffett’s secrets to becoming a fabulous investor.

Still, it is a fact that Berkshire-Hathaway owns Fruit of the Loom, a vertically integrated apparel manufacturer with those cute ads showing, well, fruit. It is also a business that must surely be getting the daylights squeezed out of it by big customers such as Wal-Mart on one end, and low cost imports on the other.

“We do not want to buy a business with a high labor content that can be shipped from overseas,” Munger has said near the end of the afternoon session, yet Fruit of the Loom is mostly that.

We hear not a thing about it—not even an update on how Fruit of the Loom’s recent acquisition of U.S.-based fleece-maker Russell Corp has helped, or hurt, its competitive position.

See’s Candies, to pick another brand name from the flashing sign ringing the arena, is certainly not a candidate for low-cost competition from China, as with Fruit of the Loom, but it must certainly be getting squeezed on the expense side of the business.

Fudge, after all, is made with sugar, coco, butter, corn syrup and lots of energy.

Yet we hear nothing about those issues, or about the company’s expansion plans, or where See’s fits in a world in which giants such as Hershey and Cadbury are gobbling up the competition in order to spread rising costs over bigger volumes and move into the developing countries that are quickly evolving into seriously big markets.

See’s “international” operations consist of two stores in Hong Kong, three in Japan, and some sales in Mexico. How much future sales and profit potential might See’s—and future Berkshire-Hathaway shareholders—be missing out on by settling for life as a fabulously profitable, money-dividending, niche product?

As for Iscar Metalworking, the Israel-based company Buffett acquired last year, footage of whose human-free factory floor drew wows during the movie, there is not one word about its current business or the potential return on the $5 billion Berkshire-Hathaway plunked down for a controlling share.

If Buffett isn’t going to say anything about this, and if no shareholder is going to ask—at least, no shareholder who got in line at 1 a.m. the night before in order to get one of the precious seats at the microphones—then we’re going to have a look for ourselves at one of the most highly spoken of stars in the Berkshire firmament.

We head down escalators along with most of the others leaving the Qwest Center and walk out into the warm, humid air—the remnant of overnight storms that are due to get more serious later tonight and on into tomorrow morning, when I plan to fly home.

The rental car is hot and stuffy—and bizarrely we can’t unlock the doors using a regular old door-unlocking clicker. The driver has to use the key to unlock the driver door, and then he has to scootch over the front seat to unlock the passenger door from the inside.

I am not making this up.

General Motors, in what appears to be a last-ditch attempt to restore profitability to precisely the kind of business Warren Buffett wouldn’t touch—high labor content products made by low-cost foreign competitors—has apparently concluded that one way to solve the fact that it loses money on each car it sells is to try to discourage people from buying them in the first place.

How else to explain the fact that the passenger has to wait outside, sweating, for the driver to physically unlock his door, and then stretch across the seat to open the passenger door from the inside?

Not only that, but in order to put our gear in the back seat, we have to climb over seats to unlock the back doors from the inside.

If GM’s intent is to showcase terrible cars through their rental fleets, they are succeeding.

It actually feels like it’s taking more time to get inside the stupid car than it will to drive out to the Nebraska Furniture Mart on the western outskirts of Omaha, which is where we are heading.

Eventually, we’re behind the wheel and in minutes leave the modern aluminum-and-glass Qwest Center behind for the more familiar, plain-spoken look of the brick and granite high-rises in the city center.

After a few more minutes and a half-dozen traffic lights, we leave behind downtown Omaha entirely. The office buildings have given way to bars, insurance brokers, and apartment complexes.

As I look out at the cracked sidewalks and brick buildings, I wonder about the advice Buffett had given to the girl from Kentucky, who asked in a timid but clear voice “What would a ten year old do to make money?

Buffett wisely suggested she “look for what people don’t want to do for themselves,” before describing some of the many various enterprises he had tried at that age, and then concluding with a suggestion that reveals more, I think, about his age than about the real world:

“A paper route is a good idea.”

In fact, a paper route is a pretty lousy idea these days, what with the demise of afternoon newspapers, the automobile-demanding sprawl of suburbia and the decline of 1950’s style Leave It to Beaver-type neighborhoods, all which make the early-morning distribution of heavy reading materials by a 10 year-old girl on foot or by bicycle a complete non-starter.

Not to mention contract labor issues and all the potential legal liabilities that come with sending a minor out on foot into stranger’s houses.

In fact, most newspapers these days require route prospects to have a valid drivers license and insurance, and frequently hire only those 18 years or older.

Picking up on Buffett’s observation that nobody would invent the newspaper in today’s Internet economy, I would have suggested the girl find something to do with the latter, not the former.

But I am not Warren Buffett, and only one bum response out of the thirty-plus questions thrown at him is a sensational ratio for anybody of any age—especially considering that with only two exceptions Buffett answered every question at length and in varying degrees of detail.

The first exception was a question about the merits of the New York Stock Exchange merger with Euronext, which elicited a brief, non-committal answer from Buffett, followed by a classic bit of dialogue between him and his partner:

Charlie Munger: “I don’t know anything about it.”

Warren Buffett: “I don’t either, I just took longer to say it.”

The second exception was a question about healthcare. Specifically, “What can Berkshire-Hathaway do to solve the healthcare problem?” a shareholder from Salinas, California wanted to know.

This elicited the briefest responses of the day. Buffett simply shrugged and said, “It’s too tough.” Munger added, “We can’t solve that one. We try to look for easy problems.”

The apartment buildings yield to grassy blocks and houses, and then the University of Nebraska campus suddenly appears on both sides of the street.

A very busy intersection signals that we are approaching our destination, and we turn off there and see in the distance a motley collection of huge buildings out of the airplane-hanger and lumber yard schools of architecture.

We follow a line of cars snaking into one of the many parking lots, find a space, go through the laborious process of manually locking every door in the car, remind ourselves that we are never buying a GM car EVER, and look for signs guiding us to the nearest entrance of the largest retail enterprise I have ever seen.

It is the Nebraska Furniture Mart, and inside its cavernous walls I will see a stunning assembly of merchandise and hordes of eager buyers, in an environment that, in certain respects, seems nearly as out of date as Buffett’s advice to the 10 year-old girl from Kentucky—“a paper route is a good idea.

I begin to wonder just how healthy these businesses we have learned almost nothing about might be.

To be continued…

Jeff Matthews
I Am Not Making This Up

© 2007, 2008 NotMakingThisUp LLC

The content contained in this blog represents the opinions of Mr. Matthews. Mr. Matthews also acts as an advisor and clients advised by Mr. Matthews may hold either long or short positions in securities of various companies discussed in the blog based upon Mr. Matthews’ recommendations. This commentary in no way constitutes a solicitation of business or investment advice. It is intended solely for the entertainment of the reader, and the author.

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Pilgrimage, Part VIII: Who Do You Trust?

Originally published June 1, 2007.____________________________
Body Language, “What They Laugh About,” and Mail-Order Brides

I know, I know—it’s “whom do you trust?”

But that sounds a bit too snooty for this gathering of Berkshire-Hathaway owning, Warren Buffett-idolizing folk.

After all, they come from what might be called, metaphorically speaking, the solid middle of the country, even if technically speaking a large portion hail from the two coasts, not to mention many foreign countries.

They are also, almost entirely—and I mean it literally—white.

Now, that is not a premeditated observation on my part. It never crossed my mind that the racial mix of Berkshire-Hathaway shareholders would find its way into my notes—nor did I expect to find myself counting heads.

However, to not notice the few African-Americans at the Qwest Center while sitting in the arena, or standing on line for lunch, or walking around the exhibition hall, would be like going to a Yankees-Red Sox game at Yankee Stadium and not noticing the Red Sox fans: they just stand out.

And when I say the “few” African-Americans, I mean precisely eight in total: six men and two women.

You can blame what follows on the influence of listening to Warren Buffett for half a day, because Buffett has a way of putting numbers into strikingly clear perspective that’s contageous, and probably poorly imitated on my part. For example, at the start of the meeting he reported on a shareholder resolution calling for Berkshire to divest its PetroChina position this way: only 1.8% of all shareholders had voted for the resolution, he said, adding,

“Even if you leave out my personal vote, it was a 25-to-1 vote in opposition.”

Consequently, I find myself examining the racial mix of the shareholder meeting in this way: having seen eight African-Americans out of the many shareholders I could see clearly enough to notice a skin color; and assuming by day’s end I will have seen one quarter of all 27,000 shareholders in attendance; I extrapolate a total of 32 African-Americans are at the Qwest Center.

Arbitrarily tripling that strikingly low number to 96 and dividing 96 by 27,000 yields an African-American shareholder constituency of 0.35% of those present—less than half of one percent.

Since African-Americans comprise approximately 13% of the United States population, their “share” of Berkshire-Hathaway stockholders is not even a tenth of their overall “share” of the US population as a whole.

But, you might ask, so what?

This is, after all, America, and nobody’s stopping anybody from buying a stock—let alone from attending an annual meeting.

Besides, you might well ask, is the Berkshire-Hathaway shareholder racial mix any different from a gathering of you snooty Wall Street hedge fund types?

In fact, the answer is no. It is not much different at all.

The disparity I’ve noticed out here in the, metaphorically-speaking, at least, middle of America, is something I’ve witnessed up close and personal for 28 years on the business end of Wall Street.

In those 28 years I have known exactly two African-American investment professionals (that does not include several others I’ve known of or admired from afar, such as John Rogers of Ariel Capital).

And of those two, one was immensely successful, the other immensely not.

The successful one was a technology analyst who worked harder than anybody else in the business and knew more about his companies—and not just about the numbers, but also about the software they sold—than any analyst on Wall Street, whatever their skin color.

His counterpart was likewise an analyst, and not only an African-American, but also a woman. And this was back in the days when there were only a handful of female analysts on Wall Street, and they were considered pioneers.

Being a woman on Wall Street is no longer a novelty, of course—close to half the analysts I know and depend on for ideas are female, although not many run hedge funds. African-American analysts—and hedge fund managers—are, still, even more scarce than female hedge-fund managers.

That successful technology analyst I mentioned went on to help run a giant software company.

What happened to his counterpart, I have no idea, but I think of her—nervously smoking (you could smoke inside office buildings in those days) as she tried to finish reports that never seemed to get done, burdened by pressures I could not even begin to imagine—as we resume our seats for the afternoon session, and I wonder whether Buffett sees an inequity when he looks out into the arena.

Probably he does not, given the lights shining on the stage, which cause him to shield his eyes whenever he looks for an individual out in the crowd—as when a question about Florida’s new insurance laws causes him to search for Joe Brandon, the CEO of General Reinsurance, to handle the question.

Still, Buffett does project a compassionate sensibility throughout the day.

In response to a question about recently announced plans to give away his fortune, Buffett dismisses the notion that his commitment to donate $37 billion worth of Berkshire-Hathaway stock to various charities is some kind of sacrifice on his part.

After all, he says, he still does exactly what he loves doing every day.

A sacrifice, he goes on, is “if someone gives up…a trip to Disneyland because they donated [to a charity]…”. He says flatly, “I haven’t given up anything.”

At another point, discussing the meltdown of the sub-prime debt market, Buffett calls the teaser rates and other no-interest loans practices that triggered the current bust “dumb lending and dumb borrowing.”

But he seems most offended by the high, hidden fees the mortgage brokers pulled out of the deals thanks to the easy available credit and the naïveté of the borrowers. The fallout, of course, will hurt those who can least afford it:

“You’ll see plenty of misery,” he says.

Charlie Munger, on the other hand, projects a colder, more aloof sensibility on stage, rarely unfolding his arms even while he makes a point by leaning slightly towards the microphone on the desk before him.

Adding his two cents to Buffett’s comments on the sub-prime debacle, Munger says that it is in the nation’s interest “to give loans to the deserving poor,”

“However, the moment you give loans to the undeserving poor or the stretched rich, it’s trouble.”

It isn’t clear to me who the “undeserving poor” might be, aside from the people who got screwed—there’s no other word for it—by their mortgage brokers.

Still, the meeting moves on, and it is later in the afternoon session Munger lets loose a quip that results in the single most uncomfortable moment of the day—and shocks a good portion of the crowd.

It occurs in response to a rather bland question regarding Buffett and Munger’s views on the usefulness of “hurdle rates.’

“Hurdle rates” are standard MBA fare—the minimum rate of return a company or an investor like Buffett requires before spending capital or buying a business. Whether it is a fixed number, such as 10%, or keyed off a company’s cost of capital, it represents a figurative “hurdle” the contemplated investment or acquisition must get over.

Hence, “hurdle rate.”

Buffett, as you might expect, does not pay much attention to such textbook notions. He re-states comments made earlier in the day that equity investments in general ought to beat the return offered by treasury bonds. But the precise calculation is one he makes very informally:

“I’ve never done a spreadsheet, except in my mind.”

Munger chimes in by saying while the notion that a potential investment ought to hit a minimum standard return “makes nothing but sense,” people make “terrible” mistakes by depending on them, since they provide an artificial notion of what is acceptable.

He advises investors to consider a wide range of investment options and “think about the returns from each” before committing money, rather than making what could be a poor or mediocre investment simply because it theoretically exceeds a given hurdle rate.

Now, while Buffett tends to be energetic and wide-ranging in his answers, Munger seems to always be formulating an amusingly sardonic, pithy summation of his view on a given topic—which he will then deliver to the obvious delight of the crowd.

Sometimes he surprises us, and gets a good laugh, with nothing more than a simple, dry, emphatic “No,” when the longer-winded Buffett asks, “Charlie, you want to add something?”

Usually, however, it is an amusing metaphor or a crisply harsh judgment, such as his simple conclusion to their discussion of why Berkshire-Hathaway does not invest in the gaming industry:

“It is a dirty business.”

So even after his unusually long dissection of “hurdle rates” as a poor substitute for using common sense, we are expecting a zinger of sorts as Munger winds up his thoughts.

This he delivers, but not quite as we expect.

Speaking of the hidden surprises that may await an investor who depends solely on “hurdle rates,” Munger says, and I quote more or less verbatim:

“It’s like the fellow who orders a mail-order bride, and it turns out she has AIDS.”

Some people laugh reflexively—this is, after all, Charlie Munger speaking, “The Joker” in the Berkshire-Hathaway deck of cards. We have become used to chuckling each time he drops a line.

But the laughs freeze and there are gasps as the crowd collectively wonders, “Did he really say that?” Then the arena goes uncomfortably silent while Charlie sits back in his chair, arms crossed, no expression on his face, and Buffett hastily calls for the next question.

The point Munger was emphasizing is now lost in the vast, darkened auditorium.

That momentarily dark mood does not, however, erase the lingering impact of what has been, for me, the most interesting answer of the day to the most interesting question of the day, from one of the many budding Buffetts in the crowd.

The young man started out by telling Buffett that, while he can research a company’s financial statements and read the analyst reports, he can’t really tell much about management from the numbers or the reports.

How, he asks, does Buffett know which people he can trust? How does an investor learn who to trust?

It’s a great question, and Buffett seems stumped trying to explain it.

He talks about small investors getting taken advantage of by unscrupulous advisors, about the “good luck” he and Munger have had avoiding such scams, and how they have been about “90%” successful in finding good people.

However, while their experience has been “overwhelmingly good,” Buffett says, he and Charlie “filter out a lot of people.”

Then he describes the filtering process, and it has nothing to do with numbers. It has to do with meeting people face to face:

“People give themselves away,” Buffett says. “When they come [to meet us]—the very things they talk about…. There are a lot of clues in the things they think are important.”

What he’s talking about is “body language.”

Cops are taught to read it; reporters watch for clues in it—and Warren Buffett uses it to help him make investment decisions.

I attended a citizen’s police academy years ago, and one of the sessions was given over to interrogation techniques. I remember the Sergeant summing up how he judges when a suspect may or may not be telling the truth:

“If he looks up, that’s recall; if he looks left or right, he’s making it up.”

It’s the old shifty-eyed thing, and it doesn’t just apply to petty thieves; it applies to management teams, too. I’ve never understood those Barron’s interviews with money managers who go strictly by numbers. Some of them actually take pride in not meeting with management. They say it helps them avoid mistakes.

Still, Enron’s numbers, which turned out to be a fiction, caused a lot of investors to make a big mistake.

That’s why I can’t buy something if I’ve never met the CEO and the CFO, and I find it especially striking that the greatest investor who ever lived is talking less about numbers and more about body language.

Munger takes it even further, noting how they quickly rule out deals that merely seem, on the surface, too easy:

“We’re deeply suspicious if it sounds too good to be true.”

He describes one such deal—an insurance company that supposedly only wrote fire insurance on underwater concrete bridges, and draws a laugh.

Buffett picks up on this—it’s not just the numbers or the body language behind the numbers that matters, he says, but how the numbers themselves are presented and the language that is used:

“They [promotors] make certain kinds of comments… What they laugh about… They say ‘it’s easy’… It’s never easy. We get suspicious very quickly [if the numbers sound too optimistic]. We rule them out 90% of the time.”

I recall the Berkshire-Hathaway manager telling us during the lunch break that Buffett wanted to see him in person—not to make a detailed presentation on the proposal, but:

“He just wanted to see us tell him in person we thought it was a good deal.”

Buffett had the numbers. But he wanted to see it in their faces.

The information load is taking a toll. As the questions get less interesting, I take a quick, head-nodding-to-the-chest kind of nap, and snap out of it, refreshed, while Buffett is answering a question about the New York Times and whether the dual-class shareholding structure of that company has something to do with its problems.

Buffett discourses on the poor economics of newspapers in an Internet age, as he has done in other forums, by asking rhetorically if anybody would choose to invent the newspaper as a form of news distribution today—costly, untimely and inflexible as it is.

The obvious answer is no.

Still, for all his hard-nosed observations about newspapers being a dying business, Buffett’s only real clunker of a piece of advice will come in response to that 10-year old girl from Kentucky mentioned previously…and it will involve newspapers.

To be continued…

Jeff Matthews
I Am Not Making This Up

© 2007, 2008 NotMakingThisUp LLC

The content contained in this blog represents the opinions of Mr. Matthews. Mr. Matthews also acts as an advisor and clients advised by Mr. Matthews may hold either long or short positions in securities of various companies discussed in the blog based upon Mr. Matthews’ recommendations. This commentary in no way constitutes a solicitation of business or investment advice. It is intended solely for the entertainment of the reader, and the author.