Once again, Holman Jenkins Jr. is defending
the bad guy, this time in “Tesla Seeks Loophole, Not a Revolution” (see here
for our previous beef with the Wall Street Journal op-ed page writer).
the bad guy, this time in “Tesla Seeks Loophole, Not a Revolution” (see here
for our previous beef with the Wall Street Journal op-ed page writer).
The “bad guy” Jenkins sticks up for in this
weekend’s op-ed is not an individual, however, but rather the system of
entrenched car dealers who have tried to shut out Tesla from selling its cars
direct to consumers, with no “franchisee” in between, in various states around
the country.
weekend’s op-ed is not an individual, however, but rather the system of
entrenched car dealers who have tried to shut out Tesla from selling its cars
direct to consumers, with no “franchisee” in between, in various states around
the country.
What’s wrong with selling cars direct? According to Jenkins, nothing, really. He agrees the dealers are only “protecting
their anticompetitive interests” by shutting down Tesla-owned outlets.
their anticompetitive interests” by shutting down Tesla-owned outlets.
But the way Jenkins sees it, Tesla CEO Elon
Musk doesn’t really want to open up the system, he’s just “browbeating a few
states into carving out friendly exceptions for Tesla.”
Musk doesn’t really want to open up the system, he’s just “browbeating a few
states into carving out friendly exceptions for Tesla.”
What bugs him even more is that Tesla’s
electric-car buyers benefit from federal and state tax rebates, although if Jenkins
had ever spoken with an actual Tesla owner (which hasn’t seemed to cross his
mind) he would discover that none of them bought the car for the tax credits:
they bought it because it’s a great car that happens to recharge (and download
software upgrades) while they sleep, no gasoline required.
electric-car buyers benefit from federal and state tax rebates, although if Jenkins
had ever spoken with an actual Tesla owner (which hasn’t seemed to cross his
mind) he would discover that none of them bought the car for the tax credits:
they bought it because it’s a great car that happens to recharge (and download
software upgrades) while they sleep, no gasoline required.
As often in Jenkins’ pieces, there is fuzzy
logic to his knee-jerk defense of the bad guy: in this case, he uses the fact that
GM has been selling direct in Brazil “for a decade” to make the case that what
Tesla is doing is somehow less-than-ethical—but it’s not fathomable the way
it’s written.
logic to his knee-jerk defense of the bad guy: in this case, he uses the fact that
GM has been selling direct in Brazil “for a decade” to make the case that what
Tesla is doing is somehow less-than-ethical—but it’s not fathomable the way
it’s written.
Go ahead, try to figure out how this fits:
His [Musk’s] bluster about a
politically-favored gasoline oligopoly resisting its doom rings even hollower
given that GM already has been practicing for a decade in Brazil the
direct-sales approach that Mr. Musk preaches. Everybody wins: Buyers are
willing to pay more for a car if they can get exactly the trim package they
want rather than settling for the closest available facsimile on a dealer’s
lot. Chopped out of everyone’s overhead is the enormous cost of maintaining a
wide dealer inventory.
politically-favored gasoline oligopoly resisting its doom rings even hollower
given that GM already has been practicing for a decade in Brazil the
direct-sales approach that Mr. Musk preaches. Everybody wins: Buyers are
willing to pay more for a car if they can get exactly the trim package they
want rather than settling for the closest available facsimile on a dealer’s
lot. Chopped out of everyone’s overhead is the enormous cost of maintaining a
wide dealer inventory.
But direct-sale may work better with an
entry-level car like the Chevy Celta that GM sells in Brazil or a hobbyist item
like Tesla peddles to dilettantes and early adopters. Once Tesla makes its hoped-for transition
from a niche business to a volume manufacturer, with mainstream customers who
expect to make serious demands on the product, even Mr. Musk has suggested a
franchise dealer network may be the way to go. If so, expect much of his
current rhetoric to disappear down the memory hole though he’s quite right on
the substance of his critique of dealer-protection laws.
entry-level car like the Chevy Celta that GM sells in Brazil or a hobbyist item
like Tesla peddles to dilettantes and early adopters. Once Tesla makes its hoped-for transition
from a niche business to a volume manufacturer, with mainstream customers who
expect to make serious demands on the product, even Mr. Musk has suggested a
franchise dealer network may be the way to go. If so, expect much of his
current rhetoric to disappear down the memory hole though he’s quite right on
the substance of his critique of dealer-protection laws.
If anything, the fact that GM sells direct in
Brazil should be enough to satisfy both Jenkins and the American powers-that-be
that selling cars direct will not end the world as we know it. But Jenkins doesn’t see it that way.
Brazil should be enough to satisfy both Jenkins and the American powers-that-be
that selling cars direct will not end the world as we know it. But Jenkins doesn’t see it that way.
He’s sees Tesla as “a hobbyist item,” a toy
for rich people—hypocrites who depend on tax favors to show off on weekends.
for rich people—hypocrites who depend on tax favors to show off on weekends.
But the Tesla is no “hobby.” In 2013, as Jenkins would know if he did a
little research, the Tesla Model S outsold its luxury class peers sold by
Mercedes, BMW, Lexus, Audi and Porsche.
little research, the Tesla Model S outsold its luxury class peers sold by
Mercedes, BMW, Lexus, Audi and Porsche.
And Elon
Musk is no hobbyist.
Musk is no hobbyist.
As, again, Jenkins would know if he did a little research, it was Elon Musk who, at the same time he was gearing up Tesla (and paying off the government’s
loan faster than his internal combustion engine counterparts), found the time
to create SpaceX, which has already accomplished something that a) nobody thought
possible and b) ought to appeal to Jenkins’ private sector instincts: he brought
the cost of launching satellites down by more than half, and helped NASA resupply
the space station in the process.
loan faster than his internal combustion engine counterparts), found the time
to create SpaceX, which has already accomplished something that a) nobody thought
possible and b) ought to appeal to Jenkins’ private sector instincts: he brought
the cost of launching satellites down by more than half, and helped NASA resupply
the space station in the process.
And he did it faster than any government-subsidized, Washington lobby-dependent Lockheed or Raytheon could have done it.
The revolution will not be broadcast on the
editorial pages of the Wall Street Journal if Holman Jenkins has anything to do
with it.
editorial pages of the Wall Street Journal if Holman Jenkins has anything to do
with it.
Jeff Matthews
Author “Secrets in Plain
Sight: Business and Investing Secrets of Warren Buffett”
Sight: Business and Investing Secrets of Warren Buffett”
(eBooks on Investing,
2013) $4.99 Kindle Version at
Amazon.com
2013) $4.99 Kindle Version at
Amazon.com
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2014 NotMakingThisUp, LLC
2014 NotMakingThisUp, LLC
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The content herein is intended solely for the entertainment of the
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content contained in this blog represents only the opinions of Mr.
Matthews. Mr. Matthews also acts as an
advisor and clients advised by Mr. Matthews may hold either long or short
positions in securities of various companies discussed in the blog based upon
Mr. Matthews’ recommendations. This
commentary in no way constitutes investment advice, and should never be relied
on in making an investment decision, ever.
Also, this blog is not a solicitation of business by Mr. Matthews: all
inquiries will be ignored. And if you think
Mr. Matthews is kidding about that, he is not.
The content herein is intended solely for the entertainment of the
reader, and the author.